The Real Jeff Koons: Consumer Culture and the Grammar of Desire
In 1980 the young artist Jeff Koons presented his first major solo exhibition, a window installation at New York’s New Museum of Contemporary Art, titled, appropriately, The New. Alongside hermetically sealed vitrines showcasing “ready-made”1 household appliances like a New Hoover Deluxe Rug Shampooer and a New Shelton Wet/Dry 10 Gallon, there were images: meticulously reproduced […]
